no one can find it for one that thing one is looking for that one thing among many those many things in particular conducting a hunt carefully rigorously oriented to the goal it's not obvious and it won't appear it must be held and examined cleaned and shined searching is not a key word no ad-supported monolith to the rescue; this will never be automated by the algorithms and robots that want to do it all north is only a magnetic sensation of maps and compasses whereas looking for something that doesn't quite fit the definition of a single thing has not tools perhaps a shovel or a hammer but these are as likely to distract eyes and ears and hands and a mind fit for the long run across the trails not yet marked or worn down