I’m finally going to start writing about something that I’ve been working on for some time. I’m looking to figure out how to make the air more breathable, more healthy, more consistently. I hear that all humans breathe air and I’ve even observed it. Now I just need to figure out how to get more humans to value good air to breathe with their choices that are within their control. This is where the question of strategy comes in. I normally might try to work this out on a whiteboard with people who are knowledgeable of the situation. But here we are, on a spring morning, in rural New Jersey, and the we is just me.
So how does the air get better? Well, mostly less burning. Fewer cars burning gas, fewer factories burning things, fewer power plants burning this, fewer people having fires. Less emissions from burning also works. I’m not too attached to the how, just to the air being good when I breathe in. And I don’t think there are too many malicious people out there burning to intentionally make the air bad. Who would do that, unless they didn’t have lungs? And I haven’t met that person yet.
So we’re all friends here, coal power plant managers, plastics manufacturers, business-oriented legislators, climate change activists, liberal voters, Fox News watchers – we all have lungs. So we’re all friends in breathing good air. That’s the right place to start a strategy.
Roman Ryan 